As digital partner of prestige marque Lexus, Manheim has built and delivered a unique Approved Pre-Owned Locator. Representing an evolution in design and functionality, the locator offers careful attention to detail and enables customers to easily access information, images and data across a range of media devices.
The locator utilises the latest ‘deep page’ format, which means that customers will be able to view the information on all media devices with no pagination, just ‘show me more’ controls. Images of selected vehicles will be proactively displayed in a modular format with integrated in-page zoom, enhancing the viewing experience of the vehicle with device-specific functionality for tablet or mobile phone use. In addition, the locator has introduced the ability for the owning centres to provide specific details on a car’s service history.
As the importance of social signals and user generated content continues to play an expanding role on shaping search engine rankings, the new locator has seen a brand new Question Time area developed to assist both the searcher and search rankings. Question Time offers independent and more in depth information in response to the most relevant questions asked on the web about the brand, the approved pre-owned programme, vehicle ranges and models – including hybrid vehicles. By delivering factual and third party reviews and information, the locator will further reaffirm the consultative nature of Lexus.
A dedicated aftersales section has also been introduced, called LexusCare, which highlights vehicle accessories, extended warranties, service plans, benefit upgrades and a ‘service you lexus’ online function.
Andy Simpson, national sales operations manager from Lexus, commented: “Offering all of our customers the same level of service across the entire website is important to us, so it was imperative that the Approved Pre-Owned Locator reflected our new style. Having worked with Manheim for over 8 years, we knew they would deliver a locator that captures the essence of our brand with a forward thinking approach whilst introducing new elements that would continue to set us apart.”
Le Etta Pearce, sales and operations director, Manheim Retail Services, said: “Working closely with Lexus to develop a bespoke locator of this kind shows our on-going commitment to bringing the latest in digital developments to the automotive market place and further endorses our understanding of the changing consumer behaviour to offer a more absorbing user experience.”
Rachel Rollason, national marketing manager from Lexus, added: “The Approved Pre-Owned Locator now completes the full experience for a visitor to our website, presenting both our new and used vehicles in a distinctive and unique style.”