Honda has announced the appointment of David Hodgetts to the post of Managing Director, Honda (UK), the company’s sales operation for Cars, Motorcycles and Power Products. He takes up his new role from April 1, 2010.
Dave moves to Honda (UK) from the company’s Swindon car plant where he has 20 years experience with Honda culminating in his current role as Director of Planning and Administration. Notable in his recent career was the role Dave played in guiding Honda’s plant through the four month shutdown early in 2009 which included major plant refurbishment work, introduction of more flexible working practices and a staff development programme, all completed during the closure, followed by the successful restart of production operations in June of last year.
Talking about his appointment, Dave said: “Honda (UK) has an excellent reputation and this new role provides an exciting challenge for me personally to move across and head up the sales side of the business. I will be aiming to ensure that Honda continues to be the best we can possibly be, viewing every day as a chance to improve and positively challenging how we can provide even better customer satisfaction.”
Ken Keir, formerly Managing Director, Honda (UK) and Senior Vice President, Honda Motor Europe, is promoted to the position of Executive Vice President, Honda Motor Europe where he will be responsible for business performance in 27 European markets for cars, motorcycles and power products.
With the appointment of Dave Hodgetts at Honda (UK), Ken Keir relinquishes direct responsibility for the UK operation focusing entirely on strengthening the total European sales operation.
David Hodgetts – Biography
Educated originally as a Mechanical Engineer in the Aerospace Industry, Dave brings to the role a wealth of experience and knowledge of the Honda business having spent the last 20 years in a variety of functions at the Swindon Plant.
His Honda career began in 1990 when he joined Honda of the UK Manufacturing Ltd (HUM) as a Staff Engineer in the Engine Plant. He was quickly assigned to the project responsible for constructing Honda’s first European Car Plant and developed the material logistics processes and systems necessary to supply all component parts for the first model into mass production in 1992, the Accord. Dave then moved to Production Control, dealing with Honda’s sales companies throughout Europe and was responsible for managing all aspects of production planning in the new plant. In 1995, following the end of the collaboration with Rover Group, he was asked to bring a new facility into operation producing press panels for the company’s expanding model line-up which by then included several EU unique versions of Honda’s successful Civic model.
In 1998, Dave was assigned as a Senior Manager to form a new Division responsible for business and production planning as well as in-house and external logistics which also involved the development of a second Car Plant at the Swindon site. Mass production commenced in 2001 and in the same year Honda started production of the popular CR-V, small SUV for both the EU and North American markets. Over the next two years, Dave led a complete renovation and consolidation of the company’s parts ordering and inventory systems which was implemented throughout Honda’s parts supply chain.
In 2005 he was promoted into the role of Director of Planning and Business Administration where he took on additional responsibility for HR, Finance and IT before being appointed as Managing Director of Honda (UK) in 2010.
Honda (UK) – Sales Performance
- Honda UK ended 2009 with car sales reaching 74,819 units for the calendar year and on target for the financial period to end of March.
- Scrappage Scheme Summary – Most popular car under the Scrappage scheme has been Jazz, which has proven to be hugely successful in attracting new customers to the Honda brand. Over 6,000 units of the British-built supermini have been sold via the Scrappage Scheme by the end of December 2009 and 86 per cent of these customers are new to Honda. Civic Sales have also been boosted by the Scrappage Scheme, over 2,000 orders with 80 per cent new customers to Honda.
Honda of the UK Manufacturing Ltd (HUM) – Key Facts
- Honda of the UK Manufacturing Ltd is a fully integrated car manufacturing facility, producing the total car (Casting, Engine Assembly, Pressing, Welding, Painting and Frame Assembly) on one site in Swindon, Wiltshire.
- 370 acre site (1.5million m2)
- Honda produces three models at HUM; CR-V, Civic and Jazz which are exported to over 60 countries worldwide.
- Honda has invested £1.38 billion in its manufacturing operation in Swindon
- Total HUM car production result for fiscal year 2008/2009 : 174,535 cars
- Total HUM car production plan for fiscal year 2009/2010 : 99,300 cars
- Total 3,000 Associates