A new commercial vehicle dealer named Iceni Trucks has been awarded the Iveco franchise for North London and East Anglia following a management buyout of the previous distributor Norfolk Trucks.

Iceni Trucks has taken over the leases and will trade from the existing dealer sites in Norwich, Ipswich and Enfield – each of which benefits from modern, high quality facilities fully equipped to provide dedicated Iveco and all makes parts and servicing. The company will also offer both new and used commercial vehicle sales across the full Iveco range from 3.5 to 44 tonnes.

The appointment of Iceni Trucks marks the next stage in Iveco’s strategy to restructure and strengthen its dealer network across the UK with the concentration of urban distribution in North London and high levels of freight traffic to ports in East Anglia making this a key market territory with significant potential for growth.

The new company will be led by Steve Fisher, Managing Director, and is based in Sprowston, Norwich. Its satellite dealerships are located in Great Blakenham, Ipswich, and Brimsdown, Enfield.

Iceni Trucks joins a network of 25 main Iveco distributors across the UK, supported by 46 satellites and a further 34 authorised repairers, providing comprehensive all-makes support across the UK.

Iveco designs, manufactures, and markets a broad range of light, medium and heavy commercial vehicles, off-road trucks, city and intercity buses and coaches as well as special vehicles for applications such as fire fighting, off-road missions, defence and civil protection.

Iveco employs over 27,000 people and runs 27 production units in 16 Countries in the world using excellent technologies developed in 6 research centres. Besides Europe, the company operates in China, Russia, Australia and Latin America. More than 6,000 service outlets in over 100 Countries guarantee technical support wherever in the world an Iveco vehicle is at work.