Land Rover is delighted to announce the launch of the first Official Guinness Premiership iPhone app. The long awaited application provides the latest rugby news, fixtures, scores and results about one of the world’s most competitive leagues as soon as the action happens.

As the Official Vehicle of the Guinness Premiership, Land Rover worked in partnership with Premier Rugby to identify a service that offers supporters the ultimate companion, supplying a multitude of information to their fingertips, wherever they are.

The concise, easy to use application, called Guinness Premiership Rugby has been welcomed by the players who have been impressed with the new mechanic. Tom Rees, London Wasps captain and flanker, commented: “This is exactly what Premiership supporters need; it makes rugby accessible to all its followers which is great for the game.”

With the popularity of the Guinness Premiership continuing to grow, Land Rover and Premier Rugby are proud to be developing the game off the pitch by introducing fans to a resource they can benefit from throughout the season. Designed with fans in mind the app is globally available on the iPhone and iPod touch ensuring that rugby fans all over the world have free access to the live facts and figures.

Jon Duckworth, Premier Rugby, head of marketing and promotions said: “As a loyal and established sponsor of Premier Rugby, we are delighted that Land Rover is working with us to produce this official iPhone app. This latest innovation now means that supporters with iPhones remain in touch with the Guinness Premiership wherever they may be.”

The app is free and available to download now. Visit: www.guinnesspremiership.com/iphoneapp.php to download it and enter a competition to win a VIP experience at the Guinness Premiership Final.

* Since 1948, Land Rover has been manufacturing authentic 4×4s that represent true ‘breadth of capability’ across the model range. Defender, Freelander 2, Discovery 4, Range Rover Sport and Range Rover each define the world’s 4×4 sectors, with 78% of this model range exported to over 169 countries. Land Rover employs over 8,000 people with a further 40,000 jobs supported in the supply chain. All Land Rover products are designed, engineered and manufactured in the UK.

* Land Rover is the Official vehicle of England Rugby and Premier Rugby and the Official partner of Scottish Rugby.

* The Land Rover Premiership Cup is the first national grassroots tournament officiated by Premier Rugby and run in conjunction with all 12 Premiership clubs across the country. Launched in the 2008-09 season, Land Rover and each Premiership club hosted mini rugby teams from the surrounding region to participate in the festivals. The winners and runners up from each festival took part in a parade of champions at Twickenham at half time in the Guinness Premiership Final 2009.

* How to download the app:
1. Visit the app store through your iPhone
2. Search for the ‘Guinness Premiership’ app
3. Click on our app in the search results
4. Click the ‘Free’ download
5. Accept the terms and conditions button

* IMPORTANT: If Data Roaming is turned on, you may incur charges when roaming outside your carrier’s network for the use of this app. Check with your carrier for information about roaming charges.