BCA and Jardine Motors Group have signed a new two-year exclusive remarketing agreement that will see around 17,000 vehicles handled over the next two years.

The bespoke BCA sales programme commenced in mid-October, with regular weekly sales at BCA Blackbushe, Enfield and Brighouse. Between 50 and 100 vehicles feature in each sale, with a range of high quality prestige and executive models typically on offer. All vehicles will be pre-sale prepared and every Jardine sale will feature BCA’s Live Online service.

BCA is supporting the programme with a full multi-strategy marketing campaign that includes e-marketing, SMS messaging and online awareness through BCA’s website and the Auction View portal. BCA has also established dedicated micro-sites to promote the Jardine brand.

Simon Everett, Group Operations Director for Jardine commented “BCA offered an innovative and ‘joined-up’ approach to remarketing, together with a wide range of complementary services. We were impressed with the Live Online service which delivers genuine buying power and is particularly suited to remarketing the typical high-value profile of our stock”.

BCA’s Sales Director Mark Hankey commented “Jardine Motors is one of the most prestigious car dealership groups featuring many of the country’s best known and most reputable names, such as Lancaster, Scotthall, Appleyard, Minories, Clover Leaf Cars and many others. We are delighted that after a rigorous market review Jardine and BCA will continue their industry leading partnership that will see high quality vehicles offered for sale at BCA over the next two years. We are sure our buyers will be delighted with this opportunity to bid on such a superb selection of top-drawer vehicles”.